Johnnie Walker Brand Colour Reference

Scottish whisky brand with the Striding Man logo. The colour-coded labels (Red, Black, Blue, Gold) create a clear quality ladder.

Colour references

• Black Label #000000
• Gold #C5A258
• White #FFFFFF
• Dark #1A1A1A

The Striding Man in gold on black is aspiration in motion. The colour-coded label system is genius - it turns whisky selection into a visible status signal.