John Lewis Brand Colour Reference

British department store chain known for quality, service, and the Christmas advert. The green wordmark represents trust and the partnership model.

Colour references

• JL Green #00573F
• Dark Grey #333333
• White #FFFFFF
• Light Grey #F5F5F5

John Lewis green is the colour of the English countryside and old money. It says 'quality you can trust' without the pretension of luxury black.