Jo Malone Brand Colour Reference

British perfume and scented candle brand. The cream-and-black packaging is understated luxury that lets the fragrances do the talking.

Colour references

• Black #000000
• Cream #F5F0E0
• White #FFFFFF
• Gold #C5A258

Jo Malone's cream-on-black is the colour of a perfectly wrapped gift. The restraint is the luxury - in a world of loud perfume branding, silence is the most expensive sound.