Jack Daniel's Brand Colour Reference

Tennessee whiskey brand and America's best-selling spirit. The black label with white text is one of the most iconic package designs ever created.

Colour references

• Black #000000
• White #FFFFFF
• Whiskey Gold #C5A258
• Dark Grey #333333

Black and white with gold accents is timeless masculinity. The label hasn't fundamentally changed since 1866 because it doesn't need to - it's already perfect.