ITV Brand Colour Reference

British free-to-air television network. The colourful rebrand represents the diversity and energy of commercial television.

Colour references

• ITV Blue #00A4E4
• ITV Pink #ED008C
• White #FFFFFF
• Black #000000

ITV's blue-pink combination is deliberately more playful than BBC's authoritative black. It says 'we're the fun one' - entertainment first, institution second.