Instagram Brand Colour Reference

Instagram is referenced through an editorial gradient-led colour study for visual publishing and social interaction. These are non-official reference colours intended for design exploration, not identity replication.

Colour references

• Story Light #F7F0FF
• Orchid Loop #833AB4
• Amber Glow #FCAF45
• Sunset Coral #FD1D6C
• Night Plum #2B173B

Plum anchors the brighter tones so interfaces can remain composed while campaign moments feel lively. The light and dark endpoints provide practical tokens for backgrounds, text, and accessible colour pairings.