Innocent Brand Colour Reference

British smoothie and juice company known for its friendly tone of voice and woolly hat charity campaigns.

Colour references

• Innocent Green #7AB800
• White #FFFFFF
• Black #000000
• Light Grey #F5F5F5

Innocent green is fresh, natural, and approachable - like the brand's famously chatty packaging. It's the colour of the fruit going in, not the corporate machine behind it.