IBM Brand Colour Reference

International Business Machines - Big Blue. The striped logo represents speed, dynamism, and the company that invented modern computing.

Colour references

• IBM Blue #0530AD
• Black #000000
• White #FFFFFF
• Light Grey #F4F4F4

IBM blue is the original tech blue - every technology company that uses blue is, consciously or not, referencing IBM. The horizontal stripes add movement to stability.