HSBC Brand Colour Reference

One of the world's largest banking groups. The red hexagon represents the company's origins in Hong Kong and Shanghai.

Colour references

• HSBC Red #DB0011
• White #FFFFFF
• Dark Grey #333333
• Light Grey #F5F5F5

Red is bold for banking - it signals global ambition and Eastern heritage. The geometric hexagon adds structure and reliability to the energetic colour.