H&M Brand Colour Reference

Swedish multinational clothing retailer. The bold red logo against white is clean, confident, and instantly recognisable on any high street.

Colour references

• H&M Red #E50010
• Black #000000
• White #FFFFFF
• Light Grey #F4F4F4

Pure red on white is as direct as fashion gets. No pretension, no complexity - just bold, accessible style at a price point the red makes feel exciting rather than cheap.