Heinz Brand Colour Reference

A colour reference for Heinz, built around familiar tomato-red, creamy white, and deep blue packaging cues.

Colour references

• Tomato Red #E1251B
• Label White #FFFFFF
• Tin Blue #304C7A
• Cupboard Dark #28211E

The strong red establishes appetite and recognition, while white gives the system clarity. Deep blue provides contrast and a familiar, dependable anchor.