Guinness Brand Colour Reference

The iconic Irish stout brewed in Dublin since 1759. Guinness's black and gold branding is as timeless as the pint itself, and the cream head has become as much a part of the brand identity as the harp logo.

Colour references

• Stout Black #1A1A1A
• Harp Gold #FECB00
• Cream Head #F5F0DC
• White #FFFFFF

Guinness's colour scheme is literally the product in a glass: black stout with a creamy golden head. This direct product-to-brand colour mapping is one of the most effective in all of branding. The black carries gravitas, heritage, and a sense of something substantial, while the gold adds warmth, celebration, and the promise of reward. The cream provides the softness that stops the black from feeling austere. Together they create a palette that feels like it has existed for 265 years because, in a sense, it has. Every pint is a brand touchpoint.