FedEx Brand Colour Reference

American courier delivery services. The hidden arrow between the E and x is one of the most celebrated design details in logo history.

Colour references

• FedEx Purple #4D148C
• FedEx Orange #FF6600
• White #FFFFFF
• Black #000000

Purple and orange is a bold, unusual combination that stands out in logistics. The hidden arrow in the wordmark subliminally communicates forward movement and precision.