Dyson Brand Colour Reference

Dyson is a British technology company known for innovative vacuum cleaners, fans, and hair care products.

Colour references

• Dyson Purple #7B1FA2
• White #FFFFFF
• Dark Grey #333333

Purple signals innovation and premium quality, setting Dyson apart from the utilitarian greys and blues of the home appliance market. It says 'this is not just a vacuum cleaner, this is engineering art'. The clean white backgrounds let the products and the purple speak for themselves.