Domino's Brand Colour Reference

American pizza delivery chain with the iconic domino tile logo. Blue and red create a trustworthy yet energetic brand.

Colour references

• Domino's Blue #006491
• Domino's Red #E31837
• White #FFFFFF
• Black #000000

Blue is unusual for food - it builds trust for delivery (will my pizza arrive?). The red dot on the domino adds appetite appeal and the playful game reference.