Depop Brand Colour Reference

British social shopping app for Gen Z fashion resale. The bold red represents the urgency and excitement of finding unique pieces.

Colour references

• Depop Red #FF2300
• Black #000000
• White #FFFFFF
• Light Grey #F5F5F5

Depop red is the colour of a 'sold' sticker - urgent, exciting, and slightly competitive. It captures the thrill of finding a one-of-a-kind vintage piece before anyone else.