Channel 4 Brand Colour Reference

British public-service television broadcaster known for alternative programming and the iconic blocks logo.

Colour references

• Black #000000
• White #FFFFFF
• C4 Red #FF0000
• Light Grey #F5F5F5

Channel 4's fragmented logo in stark black-white-red represents its mission to be different. The blocks never quite fit together - just like C4's deliberately provocative programming.