Cadbury Brand Colour Reference

The nation's favourite chocolate brand. Cadbury has been making chocolate in Birmingham since 1824, and that distinctive purple has been trademarked since 1995. It is one of the most protected colours in British branding.

Colour references

• Cadbury Purple #472F92
• White #FFFFFF
• Gold #D4AF37
• Black #1A1A1A

Cadbury Purple (Pantone 2685C) is one of the most recognisable brand colours in the world, and Cadbury has fought legal battles to protect it. Purple traditionally signals luxury, indulgence, and royalty, which is exactly what you want from a chocolate brand. It makes the product feel like a treat, not just a snack. The gold accent reinforces the premium positioning, while the simplicity of the overall scheme means the purple does all the heavy lifting. You see that purple from across the supermarket aisle, and your brain says chocolate before your eyes have even focused.