BrewDog Brand Colour Reference

The Scottish craft brewery that disrupted the beer industry with punk attitude and bold branding. Founded in Fraserburgh in 2007, BrewDog's navy and electric blue scheme is as rebellious as their flagship Punk IPA.

Colour references

• Punk Navy #1C2340
• Electric Blue #00BFFF
• White #FFFFFF
• Light Grey #F5F5F5

BrewDog's dark navy and electric blue combination is deliberately confrontational in a beer market full of warm golds, reds, and greens. The deep navy says 'we take our craft seriously' while the electric blue neon accent says 'but we are not boring about it'. It is a colour scheme that works equally well on a can, a bar sign, or a website. The contrast between the two blues creates visual energy without needing additional colours, which keeps the brand feeling focused and confident. It is punk, but it is smart punk.