Boots Brand Colour Reference

British pharmacy and beauty retailer on every high street. The blue logo represents health, trust, and pharmaceutical authority.

Colour references

  • Boots Blue #003DA5
  • White #FFFFFF
  • Black #000000
  • Light Grey #F5F5F5

Pharmacy blue is universal shorthand for healthcare trust. Boots owns this shade on the British high street - it's the colour of 'I need something and I trust you'.

Brand colour and recognition