Boohoo Brand Colour Reference

British online fashion retailer targeting young women. The hot pink accents on black represent bold, affordable, party-ready fashion.

Colour references

• Black #000000
• White #FFFFFF
• Hot Pink #FF69B4
• Light Grey #F5F5F5

Boohoo's hot pink on black is Saturday night in two colours. It targets young women with unapologetic boldness - the colour of a going-out outfit.