BMW Brand Colour Reference | Colour Palettes

Bavarian Motor Works - German luxury vehicle manufacturer. The blue and white roundel represents the Bavarian flag and spinning propeller heritage.

Colour references

BMW Blue #0066B1
White #FFFFFF
Black #262626
Silver #C4C4C4

The blue-white roundel is one of the most elegant automotive logos. Blue conveys precision engineering while the circular form suggests perpetual motion.

Brand colour and recognition