BBC Brand Colour Reference

The BBC is the UK's national broadcaster and one of the world's most trusted news organisations.

Colour references

• Black #000000
• White #FFFFFF
• BBC Red #BB1919

The stark black-and-white palette communicates authority, impartiality, and seriousness. The restrained use of red for breaking news and key navigation creates hierarchy without compromising the brand's gravitas. It is journalism distilled to its visual essence.