AutoTrader Brand Colour Reference
UK's largest digital automotive marketplace. The blue palette represents trust and reliability in used car buying.
Colour references
- AT Blue #004A8F
- White #FFFFFF
- Black #000000
- Light Grey #F5F5F5
AutoTrader blue builds trust in a market where trust is everything. Buying a used car is nerve-wracking - the blue says 'we've got your back'.
Brand colour and recognition