ASOS Brand Colour Reference

British online fashion and cosmetic retailer. ASOS targets fashion-forward 20-somethings with a dark, editorial aesthetic.

Colour references

• ASOS Dark #2D2D2D
• White #FFFFFF
• Green #018849
• Light Grey #F8F8F8

The near-black palette feels editorial and fashion-forward. The green accent for sales creates urgency without cheapening the brand. It's a magazine, not a shop.