Asda Brand Colour Reference

Originally Associated Dairies, Asda was founded in 1949 in Leeds. Now owned by the Issa brothers and TDR Capital after Walmart's exit, Asda's green branding and "pocket tap" price promise have made it a staple of British shopping. The green is unmistakable from any car park.

Colour references

• Asda Green #78BE20
• White #FFFFFF
• Dark Grey #333333

Asda owns green in British supermarket branding. The bright, lime-leaning green (#78BE20) is energetic and fresh, suggesting healthy food and good value simultaneously. It stands out aggressively against the reds, blues, and oranges of competitors. Green also subconsciously signals "go" and "natural", both powerful associations for a food retailer. The simplicity of a single dominant colour makes Asda instantly recognisable, even from a distance.