Apple Brand Colour Reference

Apple designs, manufactures, and markets consumer electronics, software, and services worldwide.

Colour references

• Black #000000
• White #FFFFFF
• Silver #A2AAAD
• Grey #86868B

Apple's monochrome palette is the ultimate expression of 'less is more'. By removing colour entirely, the products themselves become the visual focus. The careful gradation from pure black to silver creates depth and premium feel without any chromatic distraction.