American Express Brand Colour Reference

Premium financial services company. The blue box and centurion logo represent exclusivity, travel, and membership privileges.

Colour references

• Amex Blue #006FCF
• White #FFFFFF
• Black #000000
• Light Grey #F5F5F5

Amex blue is brighter than Visa's navy - it's aspirational rather than conservative. The single-colour approach says 'membership has its privileges' without needing to explain.