Aldi Brand Colour Reference

German discount supermarket founded in 1946 by brothers Karl and Theo Albrecht. The name is a portmanteau of Albrecht and Discount. Aldi has disrupted British grocery shopping since entering the UK in 1990, winning customers with quality products at no-frills prices.

Colour references

• Aldi Blue #001F78
• Aldi Cyan #00B5DB
• Aldi Red #C80000
• Aldi Yellow #FFF200
• White #FFFFFF

Aldi's colour palette is surprisingly complex for a discount retailer. The deep blue (#001F78) conveys trust and stability, the red (#C80000) adds energy and urgency ("great deals here!"), the cyan (#00B5DB) brings modernity, and the yellow (#FFF200) screams value. It is a palette that says "we are serious about saving you money" while avoiding the cheap, garish look that plagues other discounters. The blue anchors everything with credibility.