Absolut Brand Colour Reference

Swedish vodka brand famous for its bottle shape and art collaborations. The blue and silver palette represents Scandinavian purity and ice.

Colour references

• Absolut Blue #003DA5
• Silver #C0C0C0
• White #FFFFFF
• Black #000000

Blue and silver is the colour of ice, of purity, of a Swedish winter. Absolut's palette makes vodka feel clean and artistic rather than just alcoholic.